On the other hand, Apple is a major player in this new world, though it faces such challengers as Google and Amazon. IBM is out of PCs, which has for years now been a shrinking market, and Big Blue is struggling to adapt to a changing tech landscape dominated by mobile and cloud computing. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right about 1984?" IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. They are increasingly turning back to Apple as the only force that can ensure their future freedom. Dealers initially welcoming IBM with open arms now fear an IBM-dominated and -controlled future. Apple is perceived to be the only hope to offer IBM a run for its money. The ad highlighted the intense rivalry between Apple and IBM in the then-fast-growing PC market.Īpple CEO Steve Jobs himself referred to Big Blue as a greedy Orwellian monster in a keynote speech.
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